Inside TheWordsmith
AI Content Platform

Getting to know your brand is the foundation of all content creation

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Company and Product DNA

We capture all there is to know about your company, product, value propositions, and ICP to ensure every idea, concept, or piece of content has strong message pull-through

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Brand DNA

Our ToneArchitect technology knows your brand inside-out. It uses your brand purpose, brand personality, and sample content to curate a tone of voice that's uniquely yours

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Human in the loop

Use the built-in content editor to give the perfect human touch to your content, or use the content improver to let AI rewrite existing content to your liking

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Teams and Governance

Tell a cohesive story across channels by seamlessly sharing workspaces between the team to ensure everyone uses consistent messaging and tone of voice  

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Brand Purpose

At the core is the understanding of the "Why" of your brand. The ToneArchitect infuses the tone of voice with your beliefs, values, and purpose

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Brand Personality

The Brand Personality traits let the ToneArchitect curate a customized brand voice that resonates with your audiences

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Sample Piece of Content

The ToneArchitect fine-tunes the voice, based on a sample piece of content you've created for a specific audience, on a particular channel

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Message Pull-through

The Company and Product DNA ensure that every piece of content implicitly and explicitly communicates the brand's key messages and value propositions

The ToneArchitect
crafts a voice that's as unique as your brand

Go beyond superficial tones of voice such as serious, playful, sarcastic, or funny, and truly define your brand's tone of voice with the ToneArchitect.

Tell your brand story through your content and campaigns with strong message pull-through.

AI Templates and Tools


Designed to give you more control, and fine-tuned for each specific task

Target Audience

TheWordsmith is trained to deeply understand who you are creating content for

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Choice of LLM

We use the appropriate LLM along with fine-grained  control over its parameters that make them deliver the best output for the task at hand, whether it is a blog post or a social media ad

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Access to Rich Data

TheWordsmith has access to massive amounts of rich, contextual, and timely data that fuels the content creation. Data includes vast web-based research, real-time trending news, and Google search results

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Content Formats

TheWordsmith is trained to deliver its content in the exact format that the publisher platforms want them in or what best practices recommend for it

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Feedback Loop

TheWordsmith gets better with usage. Simply give a thumbs up for the content you like and it learns. Rest assured we never use this data to train the models at large. It is limited to a specific workspace only

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Context Switching

Agencies manage multiple clients and brands speak to more than one audience on multiple channels. TheWordsmith lets you create several workspaces with their own company and product DNA and Tone of Voice, and switch between them seamlessly

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Frequently asked questions

How is TheWordsmith different from ChatGPT or ChatGPT Plus?
Couldn't I just prompt-engineer the tone of voice and company DNA to create on-brand content?
What AI models does TheWordsmith use?
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AI Content Creation, done right

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