We capture all there is to know about your company, product, value propositions, and ICP to ensure every idea, concept, or piece of content has strong message pull-through
Our ToneArchitect technology knows your brand inside-out. It uses your brand purpose, brand personality, and sample content to curate a tone of voice that's uniquely yours
Use the built-in content editor to give the perfect human touch to your content, or use the content improver to let AI rewrite existing content to your liking
Tell a cohesive story across channels by seamlessly sharing workspaces between the team to ensure everyone uses consistent messaging and tone of voice
At the core is the understanding of the "Why" of your brand. The ToneArchitect infuses the tone of voice with your beliefs, values, and purpose
The Brand Personality traits let the ToneArchitect curate a customized brand voice that resonates with your audiences
The ToneArchitect fine-tunes the voice, based on a sample piece of content you've created for a specific audience, on a particular channel
The Company and Product DNA ensure that every piece of content implicitly and explicitly communicates the brand's key messages and value propositions
Go beyond superficial tones of voice such as serious, playful, sarcastic, or funny, and truly define your brand's tone of voice with the ToneArchitect.
Tell your brand story through your content and campaigns with strong message pull-through.
TheWordsmith is trained to deeply understand who you are creating content for
We use the appropriate LLM along with fine-grained control over its parameters that make them deliver the best output for the task at hand, whether it is a blog post or a social media ad
TheWordsmith has access to massive amounts of rich, contextual, and timely data that fuels the content creation. Data includes vast web-based research, real-time trending news, and Google search results
TheWordsmith is trained to deliver its content in the exact format that the publisher platforms want them in or what best practices recommend for it
TheWordsmith gets better with usage. Simply give a thumbs up for the content you like and it learns. Rest assured we never use this data to train the models at large. It is limited to a specific workspace only
Agencies manage multiple clients and brands speak to more than one audience on multiple channels. TheWordsmith lets you create several workspaces with their own company and product DNA and Tone of Voice, and switch between them seamlessly
When it comes to marketing strategy and content, context, and tone of voice are critical. TheWordsmith's responses are generated based on a company's DNA and brand. It is also trained on marketing frameworks and best practices that ensure the responses are tailor-made for the intended marketing purpose.
We do more than prompt engineering. We use time-tested frameworks to capture and organize the company and brand information to train the AI. Our tone of voice creation is based on 10 brand personality traits that create 243 unique tones of voice. Layer in brand purpose and sample content, and you have the perfect tone of voice.
We use the best-suited models for the task at hand. Text content creation mainly uses GPT-4 (ChatGPT Plus). We also use other versions where appropriate. For images, we use DALL-E and Stable Diffusion, depending on the use case. We control various parameters of these models that make them perform the best for a given task.